I'm Rhafael, a full-stack developer. I build e-commerce stores, content platforms, and SaaS products for founders and growing teams.
My focus is on the unglamorous things that matter: page speed, conversion-friendly UX, code that the next developer can read, and shipping on the date we agreed on.
I started with WordPress and PHP, fell in love with the React ecosystem, and now spend most of my time in Next.js, TypeScript, and Shopify Liquid.
A growing part of my work is automation. I wire tools together with n8n, Zapier, and Make, build custom webhook pipelines, and add AI agents where they genuinely save time. If your team is repeating the same task every morning, that is usually the thing I can take off your plate.
Hooks, RSC, Suspense, modern React on every build
App Router, ISR, server actions, edge runtime
Strict mode by default, end-to-end typed
Liquid, custom themes, Hydrogen, sections
Custom themes, ACF, headless via WPGraphQL
Design systems at scale, v4 tokens
APIs, edge functions, queues
Aggregations, schema design, Atlas
Self-hosted workflow automation, custom nodes
App-to-app Zaps, multi-step workflows
Visual scenarios, branching automation logic
Custom webhook pipelines, AI-driven agents
Running my own studio. Shopify rebuilds, headless WordPress, Next.js apps across e-commerce, travel, and SaaS.
Founded a multi-tenant SaaS for tracking board game scores. Real-time sync, Elo ranks, custom subdomains. Runs on Next.js + MongoDB + Ably.
Added React, Next.js, and TypeScript to the toolkit. Started shipping headless WordPress and SaaS dashboards alongside e-commerce work.
Picked up custom WordPress themes, WooCommerce, and ACF-driven editorial sites. Doubled the type of client I could take on.
Started freelancing on Liquid. Built and customized Shopify themes for small DTC brands. The years that taught me how e-commerce actually converts.
I work with founders and teams to ship fast, beautiful, and high-converting web experiences.