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About me

A developer who cares about craft, speed, and outcomes.

I'm Rhafael — a full-stack developer. I build e-commerce stores, content platforms, and SaaS products for founders and growing teams.

My focus is on the unglamorous things that matter: page speed, conversion-friendly UX, code that the next developer can read, and shipping on the date we agreed on.

I started with WordPress and PHP, fell in love with the React ecosystem, and now spend most of my time in Next.js, TypeScript, and Shopify Liquid.

Toolkit

The stack I reach for.

React

Hooks, RSC, Suspense — modern React on every build

Next.js

App Router, ISR, server actions, edge runtime

TypeScript

Strict mode by default, end-to-end typed

Shopify

Liquid, custom themes, Hydrogen, sections

WordPress

Custom themes, ACF, headless via WPGraphQL

Tailwind CSS

Design systems at scale, v4 tokens

Node.js

APIs, edge functions, queues

MongoDB

Aggregations, schema design, Atlas

Path

How I got here.

2026

Independent Developer

Running my own studio. Shopify rebuilds, headless WordPress, Next.js apps across e-commerce, travel, and SaaS.

2025

Launched BoardGameTally

Founded a multi-tenant SaaS for tracking board game scores. Real-time sync, Elo ranks, custom subdomains — runs on Next.js + MongoDB + Ably.

2023

Full-stack: React + Next.js

Added React, Next.js, and TypeScript to the toolkit. Started shipping headless WordPress and SaaS dashboards alongside e-commerce work.

2021

Expanded into WordPress

Picked up custom WordPress themes, WooCommerce, and ACF-driven editorial sites. Doubled the type of client I could take on.

2019

Freelance Shopify Developer

Started freelancing on Liquid. Built and customized Shopify themes for small DTC brands. The years that taught me how e-commerce actually converts.

Have a project in mind?

I work with founders and teams to ship fast, beautiful, and high-converting web experiences.